Aug. 2018-Present
CRM/Email Marketing Coordinator
CARBON38 - Culver City, CA
- Collect assets for daily batch and blast email sends and daily targeted email sends from cross functional departments.
- Use email creative to code email friendly/compatible HTML for each email.
- Test, QA, and schedule daily batch and blast sends and targeted sends using email service provider Optimove.
- Monitor daily email performance KPI's.
- Select appropriate segmented audiences for targeted sends.
- Prepare weekly KPI report for previous weeks email sends; Analyze report and use data to provide insights into performance.
- Attend relevant team meetings and touch bases with internal team and outside vendors.
Aug. 2007-Mar. 2018
Digital Marketing: Web Producer
Cesar's Way Inc. (Cesar Millan "The Dog Whisperer") - Sherman Oaks, CA
- Email Marketing Management: Produce and deploy email blasts for the Cesar Millan entities to subscriber list of 170,000. Maintained open rates of over 20% and click-to-open rates of 15-20%. Maintained deliverability rate of over 95% among major ISPs. Ensured CAN-SPAM compliance. Implemented win-back program and opt-down form in the interest of subscriber retention. A/B tested subject lines to maximize engagement potential. Analyzed engagement data for future optimization.
- Website & Video Publishing: Using the Drupal CMS, create and publish Web pages, forms, and other front-end elements for all Cesar Millan Web sites. Publish short-form videos using JW Player and YouTube for embedding on web pages.
- Display Advertising Design and Management: Produce, place and manage all display advertising according to sponsor and advertiser requirements. Coordinate with sponsors/advertisers to obtain media. Produce display banners for in-house promotion, and occasionally for sponsors/advertisers. Monitor, track performance and report KPIs on all campaigns.
- Digital Asset Management and Photo Editing: Organize, manage and edit all digital photo assets for Cesar Millan entities. Select, edit and provide approved photos according to in-house and third party requests. Photograph and retouch product photos for use on CesarsWay.com e- store and for advertising. Occasional event photography.
Oct. 2007-Feb. 2008
Production Assistant
"The Ellen Degeneres Show" (Warner Brothers) - Burbank, CA
- Assisted members of field crew on location shoot. Obtained release signatures for interviewees. Carried equipment for camera operators. Made runs for office and set crew. Drove crew members to location Assisted with set up and break down of shoots.
Jun. 2007-Aug. 2007
Production Intern
"The Young and The Restless" (CBS) - Los Angeles, CA
- Photocopied and delivered scripts and production documents to cast and crew. Wrote episode synopses. Ran errands. Sorted mail and headshots for casting. Assisted office and set staff with various projects.